Committed to Helping You Build Your Practice

Creating Wealth
Through Client Success

We believe, like most successful people, owning a business is the most efficient way to create wealth. However, we also know how hard it is to make the decision to leave a major firm not knowing if you’ll have the necessary resources to support your clients and grow your business. While technology allows most firms to offer similar tools and platforms how do you decide on which firm is the firm for your career?

Current Financial Advisor Payout Grid

Why Pinnacle?

At Pinnacle, we are steadfast in our commitment to not only support you in your goal to build your practice but offer you the opportunity to build something of lasting value. We recognize the hard work you’ve put into building your brand and the clients that connect with you. That’s why we give you the option to keep your identity or share in our branding. We are happy to support your brand in the same way we’d be proud to have you share our name. Our in-house marketing team will work with you to ensure your brand and business stay consistent through the transition from your current firm to Pinnacle.

Our company is built of advisors that create a supportive and welcoming community. We pride ourselves on the ability to operate on a flat organizational structure – not one that operates from the top down. We believe anyone with an idea or constructive thought should be allowed to openly present them to colleagues. After all, the whole is greater than the sum of its parts.

Business Lines

  • Registered Broker-Dealer/SEC RIA
  • Asset Manager
  • Retirement and 403(b) Platform
  • Professional Employer Organization (Payroll, Benefits, Human Resources)
  • Estate Planning, Life Insurance, Long-Term Care
  • Property and Casualty Insurance
  • ROBO Advisor (Ascend Advisor)
elizabeth higman headsot

Marketing and Branding Manager

Elizabeth Higman

When you join Pinnacle Investments, you’re joining more than an advisory firm; you’re partnering with people who want to help you grow your business. Why? Because when you succeed, we all succeed. Our in-house marketing team will work with you to not only build the brand image you want but listen to your personal marketing needs and help you get it done. We make it easy for our advisors to effectively and efficiently market themselves at Pinnacle.

“Working at Pinnacle gives me the chance to utilize every part of my marketing and branding experience to elevate the advisors’ presence in front of prospective and current clients. Whether it’s a custom video, social media pages and posts, email campaigns, or tangible marketing materials, you’ll have someone in-house ready to help you at a moment’s notice.”

Marketing Strategy

We’ll help you every step of the way. Whether you need help generating ideas, have an idea you want to bring to life, or want to know what’s working for other advisors.

Building Your Business

We believe each advisor has their own business under the Pinnacle brand. We dive deep into you, your clients, and what sets you apart from other advisors to create a truly custom marketing strategy.

Traditional Print Marketing

Despite what you may hear, print isn’t dead! It is a great way to establish your business and show your support of local causes and events. We’re here to help you create stand-out materials that showcase you and your business.

Product & Services Brochures

Our in-house team will work with you to create product and services brochures to help you market the wide variety of things Pinnacle has to offer your clients.

Social Media Marketing

Whether you’re just getting started with social media or are already a pro, our team will help you market yourself in an effective way across multiple platforms establishing yourself as a trusted source in the finance space.

Digital Ad Campaigns

Digital marketing is the best way to target your ideal client with the right message at the right time. There are a variety of strategies that can be used and we’ll help you figure out which is best for your business.

Email Campaigns

Emailing prospective and current clients is a great way to stay top-of-mind and remind them you’re there. Our team will help create, send and track your email campaigns so you know how people are interacting with your business.


Whether it’s creating a script, shooting a quick video for social media, or assisting with the branding and messaging of your video with an outside production company, our team will help with any video questions you may have.

liz bartlett headshot

Director of Recruitment
Head of the Transition Team
Chief Business Development Officer of Pinnacle Holding Company, LLC

Liz Bartlett

Our unique equity model is the perfect way for entrepreneurial advisors to build additional wealth while building their practice. For a confidential discussion please call me at (315) 295-3826 or via email at [email protected].

Current Payout Grid >
Technology Benefits >
Transition Concierge >
Marketing Capabilities >
1099 Rep Annual Fees >
1099 Ticket Charges >
W2 Ticket Charges >
Fee-Based Advisory Program >
Advisory Program Grid – First Clearing >

Our Core Values

  • Clients’ interests are the reason we are in business. Period.
  • Our people and the reputation of our company are the two most important assets that we have. We expect the best of our people and will be unyielding in protecting our reputation.
  • Most of our people have ownership in our business and recognize that teamwork and collaboration are a superior method of moving our organization forward for the benefit of all our stakeholders.
  • We operate with a flat organizational structure. Anyone with an idea or constructive thought can openly present them to colleagues. We have found that some of our best ideas come from the non‐management members of our organization.
  • We encourage and support the growth of our people in both their professional as well as their personal lives to better the communities in which they live.
  • Entrepreneurship is the oxygen we thrive on.
  • We believe transparency is an essential trait for building trust.

Gregg Kidd

Chief Executive Officer of Pinnacle Holding Company, LLC
gregg kidd casual headshot

Gregg founded Pinnacle Investments with Dan Raite in 1996. Their vision was to create a financial services firm focused on serving the needs of clients. With over 35 years of industry experience, Gregg started his career in the financial services industry in 1985 after receiving a Bachelor of Science degree in 1984 from Ithaca College.

Prior to starting Pinnacle Investments, Gregg served as a Vice President with a global financial services firm for 10 years. He is a Financial Industry Regulatory Authority (FINRA) General Securities Principal (Series 24) and Municipal Securities Principal. In addition to his role as Managing Partner at Pinnacle Investments, he also serves as Chief Executive Officer of Pinnacle Holdings, founded Pinnacle Capital Management in 2006 and coordinated the acquisition of Confidential Planning in 2007.

Gregg continues to explore growth opportunities for the Pinnacle brand along with ways of enhancing the client experience. He is very involved in overseeing the Pinnacle Team to ensure his founding vision of serving clients continues to be met with the highest standards. He works with high-net-worth individuals and families, specializing in growing and preserving multi-generational wealth.

Gregg served as a FINRA District Committee Member from 2003-2006, a member of the FINRA Consultative Committee from 2006-2007, and served as a board member of the Onondaga County Industrial Development Agency.

Check the background of this investment professional on FINRA’s BrokerCheck.

Don’t wait for the opportunity… Create it.